As stated in the Q4 fiscal year 2011 (ended March 31, 2011) conference call, Parlux Fragrances is going full speed louis vuitton replica ahead promoting these three celebrity fragrances this quarter, especially for Rihanna. Rihanna's Reb'l Fleur perfume debuted last quarter and was very successful. These three perfumes replica watches uk became the top three selling celebrity fragrances at Macys last quarter. Macys is Parlux' biggest customer. Some of Parlux' marketing tactics are creative and unconventional. The company replica watches is showing Rihanna ads in hundreds of movie theaters throughout the country and in so me of them will be handing out scent samples. On American Idol, Parlux is doing three commercials per episode, one for Rihanna, one for Paris, and one for Jessica. The company is putting up billboards in selected places in big louis vuitton replica cities. Rihana is also popular in other countries. Rihanna is currently doing a world tour and promoting her perfume along the way. As stated in the Q4 2011 conference call, because of PARL's replica watches massive promotional expenses of Reb'l Fleur this quarter, the company is expecting a loss since much of the revenues Louis vuitton generated from this campaign won't be realized until later on in the year. However, the company is expecting a breakeven first half of the year, and a profitable total year. It's expecting the second half to produce a gain of $0.30 a share which would be for the year, and total annual revenues of $150 million.